In the second part of this Feature, Mark Mastrandrea (Brazil), Co-Founder at IKONICK, shares with us their process of taking motivational messaging they love and combine it with popular culture and visual content to truly remarkable pieces. IKONICK provides affordable art that helps the everyday-go-getter find the motivation to start the day. Mark's story proves to entrepreneurs that no matter the journey nor the barriers that get in the way nothing is impossible. Taking this idea and turning it into portrait form, the average consumer could take this motivation with them to the office, have it in their home, or whatever space they hope to personalize. Here's the rest of the story.   In part two, Mark discusses The importance of branding and it’s longevity; How to build a consistent pop culture brand in Los Angeles; Selling Art; The importance of using your connections; Building a network; COVID Impacts; And so much more.    Join us while Ramon Vela interviews Mark in Part 2 of this episode and listen to him share the inside story of a brand. For more on IKONICK visit: https://ikonick.com/ Visit our sponsor: Retention Science - RetentionScience.com