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Norman DeGreve (CVS) | Trying To Make Healthcare Easier

Norman DeGreve (CVS) | Trying To Make Healthcare Easier

FromThe CMO Podcast


Norman DeGreve (CVS) | Trying To Make Healthcare Easier

FromThe CMO Podcast

ratings:
Length:
59 minutes
Released:
Dec 30, 2020
Format:
Podcast episode

Description

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more. Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Dec 30, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.