8 min listen
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice Pres…
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice Pres…
ratings:
Length:
27 minutes
Released:
Aug 3, 2022
Format:
Podcast episode
Description
In this episode of Pharma Launch Secrets, Bozidar is joined by Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health. They discuss the successful launches behind Ozempic and Rybelsus, why companies should set up omnichannel promotional efforts for their pharma products, and the importance of engaging digitally with your customers.
Released:
Aug 3, 2022
Format:
Podcast episode
Titles in the series (37)
How to Use Personalized On-Demand Video to Engage HCPs, Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event: Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now? Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event. by Pharma Launch Secrets