I sit down with Dan Zavorotny, the co-founder of the revolutionary health tech company, Nutrisense. Starting from scratch, Dan has led his startup to remarkable heights, building a $100 million company with over 170 employees in a mere three years. Our conversation explores the vital strategies that have contributed to Nutrisense's rapid growth, including Dan's unique approach to effective hiring for startups. He sheds light on the necessity of founders immersing themselves in each role before hiring and emphasizes the value of seeking mentors and experts who can significantly elevate the company's performance. We delve into the compelling world of unscalable marketing strategies that, contrary to the traditional wisdom, Dan believes are indispensable for acquiring customers and understanding their needs in depth. He elaborates on the crucial role these strategies played in Nutrisense's expansion, leading to innovative solutions like real-time blood glucose monitoring. Hear about the inspiring anecdote of Dan's extreme customer service that involved personally delivering a lost package to a customer in France, ultimately turning that customer into a valuable team member and leader within Nutrisense. We also discuss Nutrisense's ground-breaking health technology, its prospects, and upcoming trends that could revolutionize the company’s offerings further. Join us as we delve into the journey, the mistakes, the lessons, and the triumphs of one of today's most inspiring tech entrepreneurs. This episode is a must-listen for everyone interested in startup growth, innovative health tech, and the art of unconventional yet effective strategies in entrepreneurship.