39 min listen
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event
ratings:
Length:
8 minutes
Released:
Jun 8, 2022
Format:
Podcast episode
Description
Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now?
Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.
Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event.
Released:
Jun 8, 2022
Format:
Podcast episode
Titles in the series (37)
First-in-Class VS Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL: First-in-class medications are often referred to as innovative treatment alternatives. But innovation might scare and push away some HCPs and patients. In this episode of Pharma Launch Secrets, Bozidar is joined by Frank Dolan, Founder, and CEO of ARSENAL by Pharma Launch Secrets