Harshit Jain MD is the Founder and Global CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. With Doceree, he aims to address the acute problem of the rising cost of healthcare by bringing in efficiency and effectiveness in marketing to physicians by pharma brands on digital platforms with methodical use of data and creativity. As a healthcare innovator, he drives health transformation across the globe, delivering life-changing, creative and sustainable ideas. Recognized as Elite 2020 Disrupter Award by premier global PM360 Magazine for his venture, Harshit has addressed some of the biggest health challenges – Immunization, Vitamin D deficiency, Diabetes by creatively and innovatively using data. In his over 13 years of professional journey, he weaved together his domain expertise of medicine and his marketing acumen to come up with out-of-the-box ideas and campaigns in the healthcare space. An accomplished speaker Harshit played a key role in making India win the first ever Black Pencil – the highest honor at D&AD Awards through the Immunity Charm campaign, a brainchild of his. Today, I learn more about the idea behind the start-up and physician-only platforms for programmatic marketing. We also discuss how physician marketing and the role of technology in this space.