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The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associat…
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associat…
ratings:
Length:
37 minutes
Released:
Jul 6, 2022
Format:
Podcast episode
Description
In this episode of Pharma Launch Secrets, Bozidar is joined by Indraneel Mukherjee, an Associate Partner at ZS Associates. He discusses the biggest changes facing pharma companies launching products in the US pre-COVID and post-COVID. They delved into the concept of "blockbuster products" and how this concept is growing obsolete. He also talks about how Pharmacy Benefit Managers (PBMs) play a crucial role in determining how to negotiate contracts with Pharma companies.
Released:
Jul 6, 2022
Format:
Podcast episode
Titles in the series (37)
How to Use Personalized On-Demand Video to Engage HCPs, Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event: Conventional sales channels utilized by pharma businesses are vanishing. The question that remains... what are they going to do now? Pharma businesses need to discover new approaches of promoting drugs and appealing to physicians, says Bozidar Jovicevic, CEO of Evermed, during this extract of a live talk delivered during a Reuters Pharma Event. by Pharma Launch Secrets