To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you.
Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response.
In this episode, I talk to Ryan about:

How to become a medical or healthcare copywriter
The creative process his agency follows to create a campaign
Why pitching for new clients is a nightmare (necessary, but still a nightmare)
The pros and cons of niching as a copywriter
How his agency chooses and hires copywriters
Why content marketing work (and proof that it does)
Tips for copywriters starting out
Why he wrote his book and the impact it had on his career.

Mentioned in this episode:

Ryan Wallman on Twitter
Wellmark 
Delusions of Brandeur by Ryan Wallman
Ad Teachings

Read the show notes
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