43 min listen
DP 063: Managing the Gap Between a National Rebrand and Regional Execution
DP 063: Managing the Gap Between a National Rebrand and Regional Execution
ratings:
Length:
52 minutes
Released:
Jul 29, 2015
Format:
Podcast episode
Description
So if you are a big, national organization with a budget, its easy to rebrand right? While at the Salvation Army, Jeff Stanger had the advantage of working with an agency on the rebranding and development of the "Do the Most Good" campaign. Lucky. But as an in-house leader of the implementation, Jeff saw firsthand that it takes more than a new Styleguide to execute a brand transition. Listen in as Jeff shares with Beth the challenges of getting marketing and development working together to deliver a consistent brand message.
Released:
Jul 29, 2015
Format:
Podcast episode
Titles in the series (100)
DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel: Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations