44 min listen
DP 048: Reclaiming Value through a Re-Branding with Steve Varnum
DP 048: Reclaiming Value through a Re-Branding with Steve Varnum
ratings:
Length:
48 minutes
Released:
Apr 15, 2015
Format:
Podcast episode
Description
"New Hampshire Community Loan Fund" is a mouthful. No one wants to have to say it or type it 20 times a day. Before Steve Varnum arrived, the organization had shortened the name and—too late—discovered that they dropped the part that connected them to their audience. Today Beth and Steve talk about how to back up and correct a misstep with your brand.
Released:
Apr 15, 2015
Format:
Podcast episode
Titles in the series (100)
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