Great coffee should be for everyone! For the consumer today though, specialty coffee can be complicated. But it does not have to be! Today we talk with industry legend Tony "Tonx"  Konecny, Founder of Tonx Coffee, and Co-founder of Yes Plz (the people behind the $1 cup of coffee at Locol) all about his mission to remedy this issue. In addition to discussing Yes Plz and some of Tony's professional history that informs the companies philosophy we will talk about:challenging orthodoxy, intentional blending, pricing for accessibility, coffee subscriptions, on-boarding customers, the industries echo chamber and much more. Tony has a lot to say that I think will help shape our approach to customers in the shop and really make an impact on how "into" coffee they get.  Throughout this talk ask yourself: What are we doing to help customers into specialty coffee in the shops? How can I apply these philosophies to how I act and speak with customers in the shop? What rules or orthodoxies am I holding onto that may need to be challenged in the name of progress? I hope you enjoy this interview! LINKS: YESPLZ.COFFEE KICKSTARTER INSTAGRAM TWITTER     Thanks to our sponsors! www.pacificfoods.com www.prima-coffee.com