We all want to educate the consumer. Education has gotten a bad rap due to some of our awkward attempts to force information on people in less than ideal times and settings. Enter the consumer coffee class. In this episode we talk about why putting together a class for your customers is the perfect way to create a more informed consumer, a more loyal customer, and a more energized staff. All this while increasing cafe sales through more confident whole bean purchasing.  Also we will talk about 7 guidelines to focus on to make sure your classes are set up for success.  Enjoy! Please take a moment and fill out this very brief 4 minute survey... KTTS needs your feedback to improve! CLICK HERE Links: Episode 25 "Mastering the Art of Training w/ Dave Stachowiak" Episode 68 "A Conversation w/ Rita Kaminsky & Ant Walach www.keystotheshop.com