Questions and conversation. They are powerful tools to bring clarity and inspire action. Perhaps nobody knows this better than those of us whose job it is to ask questions of experts across our industry to bring understanding to a global audience. Today I am so please to be sitting down for a conversation with one such person. He is the host of The Coffee Podcast, Jesse Hartman!   The Coffee Podcast has been a passion project for Jesse for 6 years now since its initial founding in 2015 with his best friend Wes. From a budding coffee nerd to an accomplish coffee professional managing and opening several shops, Jesse's growth in coffee inspired him to start the show to deliver the same coffee conversations that transformed him to the greater world to bringing clarity on a wide range of topics and inspiring action toward positive change.    Today we get to hear about both Jesse's and the Coffee podcast's development over the years and the critical insights and lessons that have been gleaned from conversations with some of our industries foremost coffee experts.    We cover: The romance of coffee vs the reality Bringing consumers into the fold The early years of TCP  Learning through embarrassing mistakes How Jesse choses formats and topics for the show Sustainability, Conversation, and action Future of coffee Advice for retailers who want to effectively represent value chain   Related Episodes to listen to next: 265 : Gaining Clarity on Transparency w/ Jonas Lorenz of The Pledge 072: Taking an Origin Trip w/ Kim Elena-Ionescu : How to go to origin in a mutual beneficial way 060 : Serving the Coffee Plant w/ Hanna Neuschwander, World Coffee Research 020 Joe Marrocco : Transparency, Origin Knowledge,and Your Shop : How to approach and apply coffee origin information to enhance, not detract, from the cafe experience 140 : A conversation w/ Erika Vonie, Director of Coffee at Trade Coffee 237 : Thoughts on Post -COVID Coffee     Visit our sponsors! www.prima-coffee.com/keys www.pacficfoodservice.com www.coffeefest.com