Markets shift and trends change, impacting how we do business as retailers and also how consumers perceive and interact with what we offer. In the last few years there have been incredible amounts of change taking place that we would do well to both pay attention to and embrace as we strive to meet the consumer where they are as well as do our part to help shape the market.  To help us wrap our heads around what is happening now in the landscape of cafe spaces and global trends is past guest and researcher Dr. Jennifer Ferreira! Dr Jennifer Ferreira is a Research Fellow in the Centre for Business in Society (CBiS) at Coventry University. She is an active member of both the Economic Development and Inclusive Economies cluster and the Sustainable Production and Consumption cluster within CBiS. A large part of her research interest is in the expansion and development of the coffee and coffee shop industries, in particular the role of coffee shops and coffee shop cultures in different locations and economies, the importance of sustainability, and the role of the circular economy. She has publish many studies as well as articles the you can find on her website www.cafespaces.wordpress.com. In our conversation today we are going to discuss the most relevant movements in the market that impact both consumers and brick and mortar retailers. We cover: Chain stores and growth trends Customer education in coffee Cafes reactions to COVID The spread t suburbia Home coffee brewing Sustainability and the story of coffee Digital interactions  Markets to pay attention to Best next steps for coffee retailers Related Episodes: 090 : Researching the Cafe w/ Dr. Jennifer Ferreira 206 : The Emotional and Social Impact of the Cafe Space w/ Noa Berger 198 : The Evolution of the Coffee Shop w/ Prof. Jonathan Morris 140 : A conversation w/ Erika Vonie, Director of Coffee at Trade Coffee     The BEST in commercial coffee equipment! www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks? www.pacificfoodservice.com