A product of Chicago, IL, Joe Fontana gave up his cush office lifestyle to pursue his passion for hospitality and food. At the time, this specific passion was meatballs. So he started where he could, selling meatballs at a farmers market, which lead to a Kickstarter campaign to support his brick and mortar. The meatball thing didn't work out, but it created opportunities, specifically, an opportunity for Fry The Coop. Check out previous episode 425 with Joe Fontana as mentioned in today's episode! Check out It's My Company Too!: How Entangled Companies Move beyond Employee Engagement for Remarkable Results by Kenneth R. Thompson, Ramon L. Benedetto, Thomas J. Walter, and Molly Meyer as mentioned in today's episode! Check out The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber as mentioned in today's episode! Check out Clockwork: Design Your Business to Run Itself by Mike Michalowicz as mentioned in today's episode! Check out episode 422 with Juliette Gust about Ethics Suite as mentioned in today's episode. Check out Toast POS as mentioned in today's episode! Show notes… Calls to ACTION!!! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: “Small daily improvements lead to huge advancements.” In today's episode with Joe Fontana we will discuss: Maintaining you culture vision Importance of being in the building as the leader to maintain culture Quick slogans and phrases repeated in the kitchen help your staff stay on course Give your staff a solid aiming point When your staff decides to have a fight club in your restaurant The pros and cons of hiring groups of friends Do you need a publicist? Probably The benefits of a soft opening Becoming a neighborhood staple Direct mail marketing Getting your brand on TV, local or national The challenges of scaling from 1 to 2 locations Opening in a food hall Do ONE THING really well Keep your menu small if you can Major benefits of a food hall Marketing Bad experiences are learning experiences Gossip in the restaurant; how do we deal with it? Delivery apps COVID-19 Today's sponsor: Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue.   Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Persistence What is your biggest weakness? Procrastination What's one question you ask or thing you look for during an interview? Ask about their parents What's a current challenge? How are you dealing with it? Keeping the culture consistent in four different locations Share one code of conduct or behavior you teach your team. If you van't talk while you work, you can't talk What is one uncommon standard of service you teach your staff? Always say 'goodbye' to guests What's one book we must read to become a better person or restaurant owner? Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one thing you feel restaurateurs don't know well enough or do often enough? Make things too complicated Name one service you've hired. Carrie Luxum - HR Restaurant Group Bettie Bomb PR What's one piece of technology you've adopted within your restaurant walls and how has it influence operations? Jolt - task list for your team If you got the news that you'd be leaving this world tomorrow and all memories