Phil, Lonnie and Rob talk with Coach Ian King about his background, his thoughts on the fitness industry versus athletics and on the obsession with leanness and how it can be a problem in sports, including bodybuilding itself! How ripped should YOU be? Are the Americans leading the whole bloody world down the primrose path of abs-at-all-costs? Find out! Note: Please forgive the change in audio quality about minute 28; a Skype glitch altered the recording process but with Ian's help we emerged victorious!