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Ken Auletta, 'Frenemies' author

Ken Auletta, 'Frenemies' author

FromAd Age Ad Lib


Ken Auletta, 'Frenemies' author

FromAd Age Ad Lib

ratings:
Length:
36 minutes
Released:
Jun 5, 2018
Format:
Podcast episode

Description

You're going to be hearing Ken Auletta's name a lot this month. Auletta, who has been writing the Annals of Communication column for The New Yorker since 1992, is the author of a new book about the industry's current existential crisis. "Frenemies" comes out June 5. He'll also be at Cannes at the end of the month interviewing Martin Sorrell on stage. This, however, is our moment to turn the tables on Auletta and interview him for the Ad Lib podcast. We discuss privacy, Sir Martin, platforms, publishers and his least favorite ad of all time.
Released:
Jun 5, 2018
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.