2 min listen
Mass Appeal: How a Graffiti Zine Turned Entertainment Brand Changed Media
Mass Appeal: How a Graffiti Zine Turned Entertainment Brand Changed Media
ratings:
Length:
50 minutes
Released:
Sep 7, 2023
Format:
Podcast episode
Description
In 1996, Adrian Moeller and Patrick Elasik published the first issue of Mass Appeal Magazine.
In the nearly three decades that followed, Mass Appeal would grow from an underground graffiti zine into a culture-defining multi-faceted entertainment brand with a hand in everything from digital content, to music distribution, to full-length documentaries and much, much more.
However, the rise of Mass Appeal has been anything but straightforward. From barely legal circulation schemes and bankruptcy to a shocking death in the family, the brand has endured extraordinary challenges and still, through it all, risen like a Phoenix. On this week's episode of All Angles, we talk to co-founder Adrian Moeller, Creative Director Sacha Jenkins, as well as current CEO Peter Bittenbender and rap legend / partner Nas, to hear the tale of two Mass Appeals, and understand how a brand can rise, fall, and rise again, thanks to an ensemble cast of elite like-minded culture creators
See omnystudio.com/listener for privacy information.
In the nearly three decades that followed, Mass Appeal would grow from an underground graffiti zine into a culture-defining multi-faceted entertainment brand with a hand in everything from digital content, to music distribution, to full-length documentaries and much, much more.
However, the rise of Mass Appeal has been anything but straightforward. From barely legal circulation schemes and bankruptcy to a shocking death in the family, the brand has endured extraordinary challenges and still, through it all, risen like a Phoenix. On this week's episode of All Angles, we talk to co-founder Adrian Moeller, Creative Director Sacha Jenkins, as well as current CEO Peter Bittenbender and rap legend / partner Nas, to hear the tale of two Mass Appeals, and understand how a brand can rise, fall, and rise again, thanks to an ensemble cast of elite like-minded culture creators
See omnystudio.com/listener for privacy information.
Released:
Sep 7, 2023
Format:
Podcast episode
Titles in the series (14)
Introducing: "IDEA GENERATION’s All Angles" by IDEA GENERATION's All Angles