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Marla Kaplowitz, president and CEO, 4A's

Marla Kaplowitz, president and CEO, 4A's

FromAd Age Ad Lib


Marla Kaplowitz, president and CEO, 4A's

FromAd Age Ad Lib

ratings:
Length:
32 minutes
Released:
Feb 7, 2019
Format:
Podcast episode

Description

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions about the agency talent crunch, consultancy creep, brands bringing advertising capabilities in-house and, of course, that little FBI investigation into agency media-buying practices launched last fall.
Released:
Feb 7, 2019
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.