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    Laura Hutfless, FlyteVu Agency

    Laura Hutfless, FlyteVu Agency

    FromAd Age Ad Lib

    Start listeningView podcast show

    Laura Hutfless, FlyteVu Agency

    FromAd Age Ad Lib

    ratings:
    Length:
    29 minutes
    Released:
    Jan 31, 2019
    Format:
    Podcast episode

    Description

    With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women. 
    Released:
    Jan 31, 2019
    Format:
    Podcast episode

    Titles in the series (100)

    Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.