There is a right answer to that. But it may not be what you've been taught. So in this podcast, Bill and Bryan will review the difference and what they new model of selling requires from you.
Here is the secret: Better positioning leads to less need for persuasion. Listen in and learn!
Also mentioned in the podcast:

Want a second opinion on your slide deck? Bill and Bryan offer to help 2 people out! Send them your slide deck to listener@advancedsellingpodcast.com and we'll let you know if you've been chosen.
The Golden Circle - How Great Leaders Inspire Action by Simon Sinek
A clip from Vacation with Chevy Chase