It's one of the most common sayings about sales - always be closing. Common, yes. But it's wrong.
In this episode, Bill and Bryan deal with the idea of taking out that prevailing wisdom of always closing. And, in it's place, put in some other rules that fill the void.
And the next time you go to sales training and the trainer gives voice to that worn out phrase, "always be closing", you'll have some new frameworks to teach them.
Also mentioned in this podcast:
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