Marketing: Manga for Success
()
About this ebook
LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!
Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic understanding of marketing to ace your class or improve your outlook in the job market? Whatever your reason for picking up this book, Marketing: Manga for Success makes essential concepts easy to understand using practical examples and situations. You’ll learn about:
- Branding, viral marketing, and advertising and promotions
- The importance of customer relationships
- The 4 "P"s of marketing
The story follows Marimo, a young woman who wants to help her aging parents save their specialty pastry business. There isn’t much she can do but she wants to help them find new opportunities. Just then, she meets two mysterious characters who teach her how to rebuild the family business through marketing, step-by-step. Find out why the Manga For Success series—now available in English for the first time—is so popular in Japan, Korea, and beyond.
Related to Marketing
Related ebooks
Managing Change: Manga for Success Rating: 0 out of 5 stars0 ratingsLeading Meetings and Teams: Manga for Success Rating: 0 out of 5 stars0 ratingsBusiness Problem-Solving and Strategy: Manga for Success Rating: 0 out of 5 stars0 ratingsThe Psychology of Personal Growth and Better Relationships: Manga for Success Rating: 0 out of 5 stars0 ratingsResilience, Confidence, and Positive Thinking: Manga for Success Rating: 5 out of 5 stars5/5My Pointless Struggle Rating: 0 out of 5 stars0 ratingsFalling Off The Ladder: Revamp your mindset and thrive in self-employment Rating: 0 out of 5 stars0 ratingsLoyalty Programs: The Complete Guide (2nd Edition) Rating: 0 out of 5 stars0 ratingsThe Four Immigrants Manga: A Japanese Experience in San Francisco, 1904-1924 Rating: 4 out of 5 stars4/5Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings Rating: 5 out of 5 stars5/5Small By Design: The Entrepreneur’s Guide For Growing Big While Staying Small Rating: 0 out of 5 stars0 ratingsJapanese Yokai Handbook: A Guide to the Spookiest Ghosts, Demons, Monsters and Evil Creatures from Japanese Folklore Rating: 0 out of 5 stars0 ratingsAuthority Island Rating: 0 out of 5 stars0 ratingsRace for Tomorrow: Survival, Innovation and Profit on the Front Lines of the Climate Crisis Rating: 0 out of 5 stars0 ratingsGaming And Video Games: An Inter-Active Escape From The Humdrum... Rating: 0 out of 5 stars0 ratingsA Genius at War Rating: 0 out of 5 stars0 ratingsFolk Tales of Japan: 28 Japanese folk tales with cultural commentary Rating: 0 out of 5 stars0 ratingsThe Count of Monte Cristo (Illustrated) Rating: 0 out of 5 stars0 ratingsMind Over Matter: Why Intellectual Capital is the Chief Source of Wealth Rating: 0 out of 5 stars0 ratingsHow to Write Sales Copy: 7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing Rating: 0 out of 5 stars0 ratingsMarketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Rating: 0 out of 5 stars0 ratingsProduct Marketing: Effective Go To Market Strategy Rating: 0 out of 5 stars0 ratingsCopy Editing: 3-in-1 Guide to Master Copyediting, Copywriting, Writing Editing, Non-Fiction Writing & Edit Copy Rating: 0 out of 5 stars0 ratingsTraction: Quadruple Your Business Immediately With These Marketing Techniques Rating: 0 out of 5 stars0 ratingsGetting Paid Is Good !! Rating: 0 out of 5 stars0 ratings
Comics & Graphic Novels For You
Strange Planet Rating: 4 out of 5 stars4/5Lesbian Zombies From Outer Space: Issue 1 Rating: 2 out of 5 stars2/5Swing Vol. 3 Rating: 4 out of 5 stars4/5Fantasy Art Book 1: Sketches Rating: 2 out of 5 stars2/5The Alchemist: A Graphic Novel Rating: 4 out of 5 stars4/5Invincible Vol. 1 Rating: 4 out of 5 stars4/5Wash Day Diaries Rating: 5 out of 5 stars5/5Saga Vol. 1 Rating: 4 out of 5 stars4/5Sex Criminals Vol. 1 Rating: 4 out of 5 stars4/5Batman and Psychology: A Dark and Stormy Knight (2nd Edition) Rating: 0 out of 5 stars0 ratingsPaper Girls Vol. 1 Rating: 4 out of 5 stars4/5I Can't Remember If We're Cheap or Smart: A Dilbert Book Rating: 4 out of 5 stars4/5Saga Vol. 3 Rating: 4 out of 5 stars4/5Invincible Vol. 2 Rating: 4 out of 5 stars4/5Monstress Vol. 1 Rating: 4 out of 5 stars4/5Kindred: A Graphic Novel Adaptation Rating: 4 out of 5 stars4/5Bowie: An Illustrated Life Rating: 4 out of 5 stars4/5The Stranger in the Lifeboat Rating: 4 out of 5 stars4/5Gender Queer: A Memoir Rating: 4 out of 5 stars4/5All Quiet on the Western Front Rating: 5 out of 5 stars5/5Saga Vol. 2 Rating: 4 out of 5 stars4/5Frida Kahlo: An Illustrated Life Rating: 4 out of 5 stars4/5I Will Judge You by Your Bookshelf Rating: 4 out of 5 stars4/5Economix: How and Why Our Economy Works (and Doesn't Work), in Words and Pictures Rating: 4 out of 5 stars4/5Casual Day Has Gone Too Far: A Dilbert Book Rating: 4 out of 5 stars4/5The Boy, the Mole, the Fox and the Horse Rating: 4 out of 5 stars4/5Garbage Pail Kids Rating: 4 out of 5 stars4/5Jim Butcher's The Dresden Files: Storm Front Vol. 2 Rating: 5 out of 5 stars5/5Fun Home: A Family Tragicomic Rating: 4 out of 5 stars4/5The Shape of Ideas: An Illustrated Exploration of Creativity Rating: 4 out of 5 stars4/5
Reviews for Marketing
0 ratings0 reviews
Book preview
Marketing - Takashi Yasuda
Table of Contents
Cover
Title Page
Copyright
Introduction
Why did you pick up this book?
Part 1: What Is Marketing?
Story 1: Sudden Unexpected Guests! A Blessing or a Curse?
1 Emotion and Logic in the Context of Marketing
2 What You Call Your Buyers Depends on the Situation
3 The Three Points of View in Marketing
4 What Is Marketing?
5 How Has the Concept of Marketing Changed over Time?
6 The Scope of Marketing
Column 1: Listening to the Voice of Your Market
Part 2: The Pros and Cons of Viral Marketing
Story 2: Will Word of Mouth Really Bring in Customers?
1 The Influence of Word of Mouth through Viral Marketing
2 Devising Strategies to Boost Word of Mouth
3 Products and Services Most Affected by Word of Mouth
4 Hints for Boosting Word of Mouth
Part 3: Understanding the People Who Buy Your Products
Story 3: What Do Your Customers Really Need?
1 The AIDMA Model of Consumer Behavior
3 What Is the Kotler Consumer Buying Decision Process Model?
3 Human Desire: Needs versus Wants
4 Thinking with Both Consumer Needs and Wants in Mind
5 Understanding Human Needs
6 Buyers Who Set the Trend and Buyers Who Follow the Trend
Part 4: Sorting out Your Company's Relationship with Your Customers
Story 4: Fake Marimo Manju Buns Appear!
1 Analyzing Your Customers, Your Competitors, and Your Company
2 Identifying Your Company's Strengths, Weaknesses, External Opportunities, and Threats
3 Developing Strategies Based on Internal and External Factors
4 The Five Force Model
5 Deciding the Who, the What, and the How
6 Different Marketing Strategies
7 Building a Competitive Edge
8 How You Fight the Battle Depends on Market Positioning
Part 5: Decide Who Your Customers Are
Story 5: Who Are Tamaya's New Customers?
1 Connecting Product and Customer: The STP Marketing Model
2 Finding Common Factors among Similar Consumers
3 Mapping Consumer Perception
4 Changing Your Target Changes Your Concept
Column 2: A General Rule for Narrowing Down Your Target Consumers
Part 6: Deciding Your 4 Ps
Story 6: Let's Make Mini Marimo Manju!
1 What Are the 4 Ps of Marketing?
2 Key Points for Differentiating Between Products
3 What Is a Brand?
4 How Do You Build Your Brand?
5 The Product Life Cycle
6 Push and Pull Marketing Strategies
7 Different Promotional Communication Methods
8 The Features of Different Advertising Methods
9 The Effects of Public Relations
10 Various Sales Promotion Methods
11 Three Ways to Decide on Your Prices
12 Determining Prices Based on Demand
13 The Psychology of Prices and Pricing
14 Think about How to Distribute Your Products
15 Finding the Special Features of Your Market Area
16 The Functions of Wholesale
Column 3: Organizing and Preparing Your Present Product Strategy
Part 7: Establishing Long‐Term Relationships with Your Customers
Story 7: The Last Message
1 The Importance of Capturing Your Customers
2 The Components of Customer Satisfaction: Essential and Nonessential Functions
3 Take Good Care of Your Best Customers
4 Why Is Customer Satisfaction Important?
References
Author's Profile
End User License Agreement
Wiley LogoCopyright © 2023 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
Copyright © 2014 Takashi Yasuda, Enju Shigematsu All Rights Reserved.
Original Japanese edition published by JMA Management Center Inc.
English translation rights arranged with JMA Management Center Inc. through The English Agency (Japan) Ltd.
This translation © 2023 John Wiley & Sons, Inc., published under license from JMA Management Center Inc.
English translation Copyright © 2022 JMA Management Center Inc.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 750‐4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permission.
Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762‐2974, outside the United States at (317) 572‐3993 or fax (317) 572‐4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic formats. For more information about Wiley products, visit our website at www.wiley.com.
Library of Congress Cataloging‐in‐Publication Data is Available:
ISBN 9781394176137 (Paperback)
ISBN 9781394176144 (ePub)
ISBN 9781394176151 (ePDF)
Cover Design: JMA Management Center Inc.
Cover Images: JMA Management Center Inc.
© ShEd Artworks/Shutterstock
Introduction
Why did you pick up this book?
Do you want to increase your