Summary of Kim Solga's The Everything Guide to Selling Arts & Crafts Online

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.

#2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.

#3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.

#4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.

• Language: English
• Publisher: IRB Media
• Release date: May 12, 2022
• ISBN: 9798822513051

IRB Media

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Insights on Kim Solga's The Everything Guide to Selling Arts Crafts Online

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 1

#1

The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.

#2

The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.

#3

The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.

#4

Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.

#5

To be successful, you must have consistent sales. To have sales, you need lots of products. Protect your creativity by registering a copyright for your unique designs, patterns, or drawings.

#6

After you’ve established a solid base of clients, you should begin thinking about expanding your product line. Consider creating both lower-priced and higher-priced items. Your customers will test your business by purchasing an inexpensive item to see if its quality and customer service are adequate before they buy a more expensive original.

#7

Developing a great product line is about quality, intuition, and good listening skills. Your product should be based on work you love to create. But be sure to add a large dose of common sense and take a look at what customers want.

#8

Julie Lyderson-Jackson, owner of the Spool + Sparrow studio in Seattle, Washington, is a great example of someone who has developed a product line that she loves. She specializes in natural fiber, with many items handprinted using her own carved block designs.

#9

Julie’s handprinted designs, pintuck detailing, and natural-fiber cloth define her style. She sells her products through a very personal process. She considers herself to be among her target audience.

#10

To become an artist, you must be passionate about what you create. Begin with the work you love most. Display your products widely, in a variety of public venues, from exhibitions and juried shows to fairs and art walks.

Insights from Chapter 2

#1

You will need five different spaces to run your business: a place to do your artwork and crafting, an office space for your computer and files,