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    Summary of Tom Albrighton's Copywriting Made Simple
    Summary of Tom Albrighton's Copywriting Made Simple
    Summary of Tom Albrighton's Copywriting Made Simple
    Ebook50 pages42 minutes

    Summary of Tom Albrighton's Copywriting Made Simple

    By IRB Media

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    Please note: This is a companion version & not the original book. Book Preview:

    #1 The product is the thing you’re selling. It could be a business-to-consumer product like orange squash or a microwave, a business-to-consumer service like car insurance or window cleaning, a business-to-business product like a photocopier or a forklift truck, or a business-to-business service like accountancy or marketing.

    #2 When writing about a product, you must first understand what it does, how it works, and what problems it solves. You must also understand who uses it, how they use it, and when. You must also consider whether there is anything unusual or even unique about the product.

    #3 To learn about the product, ask the client for all the information they have available, including brochures, web pages, internal presentations, and anything else. If they offer to write their own notes, say yes.

    #4 Site visits are worthwhile for any product, but are particularly useful for professional services. The end client is buying the people who will deliver the service, and the culture of the company will have a big impact on their experience.

    LanguageEnglish
    PublisherIRB Media
    Release dateJul 20, 2022
    ISBN9798822548817
    Summary of Tom Albrighton's Copywriting Made Simple
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Summary of Tom Albrighton's Copywriting Made Simple - IRB Media

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