Copywriting for Creative Writers: Method Writing

By Jules Horne

Want to put your creative writing skills to work? This practical blueprint explains how!

When I started out in commercial copywriting, I had no idea how to transfer my creative writing skills. There were no books out there to help creative writers learn essential freelance business know-how.

COPYWRITING FOR CREATIVE WRITERS is a practical 10-step blueprint to help you adapt your existing writing skills to business writing, and find your first clients. 

Get the free ebook and join my email list to get the printable workbook download. It'll take you through 10 steps and 3 short projects to start you on your way.

Ideal for authors and creative writing students who need a quick, straightforward introduction to copywriting for business.

If you want to go deeper into writing business skills, get my handbook, HOW TO LAUNCH A FREELANCE COPYWRITING BUSINESS by Jules Horne, and the companion workbook.

Method Writing books provide professional writing skills for the creative industries.

• Language: English
• Publisher: Texthouse
• Release date: Jul 1, 2020
• ISBN: 9781393551362

Jules Horne

Jules Horne is from the Scottish Borders and writes for the stage and BBC radio. She has won Edinburgh Fringe Firsts for her stage plays ALLOTMENT and THREAD, and the National Library of Scotland's Robert Louis Stevenson Award for her fiction. She teaches creative writing for the Open University, and writes in a former textile mill in Selkirk, with a blues band next door.  

Book preview

Jules Horne

Copywriting for Creative Writers

Writing Business Mini-Guide

First published by Texthouse 2020

Copyright © 2020 by Jules Horne

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Jules Horne asserts the moral right to be identified as the author of this work.

First edition

This book was professionally typeset on Reedsy

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Contents

I. PART ONE

1. Copywriting for Creative Writers

2. Copywriting - Creative and Commercial Work for Writers

3. How not to get work

4. Work-life balance

5. So what’s next?

II. PART TWO

6. Copywriting Workbook

7. 1. Get business cards

8. 2. Get a copywriting craft primer

9. 3. Set up a free website

10. 4. Get your first job

11. 5. Learn some search engine optimization (SEO)

12. 6. Interview your client

13. 7. Write your first job

14. 8. Get your next job

15. 9. Research your client

16. 10. Roundup

About the Author

Also by Jules Horne

I

Part One

1

Copywriting for Creative Writers

10 Steps to Your Freelance Writing Business

You’re a writer. And you want to make a living from your words.

But you’re struggling to make a decent income from books, teaching or journalism.

Maybe you’re a blogger or creative writing student?

Or you’re a journalist or editor caught in the downturn in print news and media?

Or a published author who’s hit hard times?

And you’re looking for another income stream to sustain you, while you’re working on your novel/screenplay/poetry collection.

If any of this sounds like you, you’ll find this e-book essential reading.

What’s covered:

How copywriting can change your life (it’s true!)

Why it’s great for creative writers (and easy to transition)

What kind of work is it? (better paid than poetry)

A 12-step workbook to get you up and running quickly.

Note that although I live in the UK and this e-book is written from that perspective,

Reviews for Copywriting for Creative Writers

[Dayana Ale · Rating: 5 out of 5 stars]

Amazing book, very useful information and easy read. Thank you!

[Jessie Asalan · Rating: 5 out of 5 stars]

I love it. This e-book is insightful especially when you're trying toniche down.

[Artemisia Absynthii · Rating: 5 out of 5 stars]

Wow, I'm impressed! It's truly uncommon to find a copywriting-for-beginners book that's so concise, relevant and encouraging at the same time. A simple, elegant outline of what you need to do, ready to use in minutes after you turn the last page. Really, until I've read it, I was unaware of how exhausted I feel from reading the copywriting books by marketeres and salespeople, overflowing with words. Apparently, I'm the target market for clarity, and that's exactly what I got here. Great job, Jules Horne!