The Ultimate Copywriting Guide for Beginners to Advanced: A short course on learning copywriting that sells, a book/workbook/handbook of web copywriting for business advertising,social media & email

By Neil Hoechlin

"YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK"

This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now!
This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive!
An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!

Heres a preview of what you'll learn in this book:

Website Product Copywriting
Blog Posts Copywriting
The 4Us Formula
The Aida Formula
Landing Page Copywriting
What Makes A Good Landing Page?
Call-To-Action Copy
Email Marketing
Crafting An Effective Email Marketing Copy
Sales Letter
Sales Page Copywriting
Keep It Laid-Back
Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways
Understanding Your Prospects
The Ideal Customer
Their Pains And Struggles
The Sales Letter Structure
Headline Essentials
Types Of Headlines
Bullets
Subheadings/Sub-Headline
Some Common Ways To Create An Engaging Subheading
Usp Versus Esp
Usp Or Unique Selling Proposition
Crafting A Value Proposition
Establishing Your Areas Of Difference
Story Driven Copywriting
Help The Reader Picture And Feel
Call To Action (Cta)
Managing Objections
Reviews
The Guarantee
Faqs
Postscripts (P.S)
Great Reasons Why You Should Buy
Subheadings
Ad Errors
Price
Order Options
Legibility
More Information
Free-Items
Copywriting Mistakes To Avoid
Trying To Sell Before First Giving Value
Sounding Too Formal
Wasting Your Reader's Time
Make A Claim Without Proof
Attempting To Sell To Everyone
Do Not Begin At The Start
Be Flexible
Leave Out Needless Words
Discuss Your Prospects' Issues
Swipe Files
The Better Letter Checklist:
Finishing Up

Download your copy now!

• Language: English
• Publisher: JNR Publishing
• Release date: Apr 24, 2018

Book preview

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The Ultimate Copywriting Guide for Beginners to Advanced

A short course on learning copywriting that sells, a book/workbook/handbook of web copywriting for business advertising,social media,email

Neil Hoechlin

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No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express permission from the author

Copyright © 2018 JNR Publishing Group

All rights reserved

Introduction

Copywriting is salesmanship in print, to promote a person, service, position or an idea.

You may introduce this in print, a radio or television promotion, online or in a range of other forms of media. The primary objective of composing a marketing copy is to encourage the audience to respond in