Summary of Ann Handley's Everybody Writes

By IRB Media

Get the Summary of Ann Handley's Everybody Writes in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.

• Language: English
• Publisher: IRB Media
• Release date: Dec 10, 2021
• ISBN: 9781669343899

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Ann Handley's Everybody Writes

Contents

Insights from Chapter 1

Insights from Chapter 1

#1

There are no rules of writing. However, there are some basic principles that good writing should follow. These include clarity, conciseness, and impact.

#2

The second principle is about giving your readers what they want. This can be done in a variety of ways, such as by answering their questions, providing them with the information they seek, or making them laugh.

#3

To become a great writer, you must first become a great reader. You can do this by reading books and blogs, and you should also write every day.

#4

The key to being a better writer is to write, and the key to being a better writer is to be a more productive one.

#5

The secret to being a better writer is to simply write, and do so every day. There are no shortcuts to writing well. So show up at your desk and get to work.

#6

To be a top salesperson, you must be a top salesperson every single day. You can’t afford to put in half-hearted efforts.

#7

In 2016, the College Board announced that the dreaded five-paragraph essay would be optional on the SAT college entrance exam.

#8

There is no one way to write an essay. It all depends on the message you’re trying to get across and who you’re writing for.

#9

The challenge for companies is