Summary of Joseph Sugarman's The Adweek Copywriting Handbook

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview:

#1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting.

#2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners.

#3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter.

#4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.

• Language: English
• Publisher: IRB Media
• Release date: Oct 7, 2022
• ISBN: 9798350039313

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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Insights on Joseph Sugarman's The Adweek Copywriting Handbook

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

Read the book. It’s very short and it will teach you the principles of successful direct response copywriting.

#2

The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners.

#3

If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter.

#4

The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.

#5

read books, attend seminars, and attend conferences to become a copywriter.

#6

The secret to becoming a great copywriter is to read books, attend seminars, and attend conferences.

#7

To become a great copywriter, read books, attend seminars, and conferences.

#8

Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#9

To become a great copywriter, read books, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#10

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#11

To become a great copywriter, read, attend seminars, and conferences. Understand your customer and understand your product. There is a specific way to present each product that is up to you to discover.

#12

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#13

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#14

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#15

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

#16

To become a great copywriter, read, attend seminars, and conferences. Be curious about the world and read books. Interact with people, attend conferences, and seminars, and develop your own unique style.

Reviews for Summary of Joseph Sugarman's The Adweek Copywriting Handbook

[Pedro Junior Churampi Machari · Rating: 1 out of 5 stars]

The worst summary i've read on my entire life. Do not read it

[Ronald Doherty · Rating: 1 out of 5 stars]

This summary was absolute rubbish.

Joseph Sugarman's original handbook is a long work with deep insights into copywriting. Although somewhat dated, the underlying principles and phiosophies make it a worthwhile read, even a book to have in your library with your own notes written throughout the book. A true gem.

The summary however is a disgrace!

How it got to be on Everand is a mystery because, the author repeatedly makes a point, e.g. curiosity, and then repeats the same sentence, phrase, or paragraph multiple times, up to fifteen or twenty.

It looked like a keyword stacking article, churned through an article generator back in the early days.

Or, it may be that the author set up the wireframe but did not get back to filling in the details before submitting it as a completed summary.

As a former Scribd member, it has undermined my confidence in the quality of items found on Everand.