"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:47) - How Alex started his entrepreneurial journey(12:24) - Sales skills learned through experience and on-the-job education(26:42) - Betrayal from close ones can happen with good intentions(42:00) - Pressure and pain can bring out brilliance and lead to success(50:01) - Opposition fuels determination to succeed(53:05) - Risks lead to success; handle betrayal gracefully for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition