Summary of Jesse Horwitz's Selling Naked

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month.

#2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products.

#3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store.

#4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit.

• Language: English
• Publisher: IRB Media
• Release date: Feb 12, 2022
• ISBN: 9781669346845

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Jesse Horwitz's Selling Naked

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 1

#1

The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month.

#2

The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products.

#3

Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store.

#4

The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit.

#5

The modern sales approach is very similar to the old Mad Men days of advertising - just replace humans with algorithms.

#6

The rise of performance marketing has pushed brand marketing to the margins, and has made the work of data analytics specialists such as Hubble’s Ben very monotonous.

#7

The music industry is a great example of how companies are constantly trying to save as much money as possible. This has led to the rise of engineers and finance brats, who are in high demand.

#8

Delegating performance marketing is a tradeoff between efficiency