The Purpose Map: Charting a Course to Your Passions, Strengths and Self-Discovery

By Justin Lee

The famed business consultant Roy Spence defined purpose as “a definitive statement about the difference you’re trying to make in the world.” Our purpose is crucial; it’s the “why” that drives us to do the hard work of making the world a better place. But identifying your purpose is a challenge.
Strategist and author Justin Lee believes firmly in the importance of purpose, and in his Scribd Coach audio course The Purpose Map, he helps listeners identify their purpose. In the course, Lee will help you discover your passion, find your strengths and value, and identify your essential ideas so you can put together your “purpose statement,” an inspirational statement to inspire and represent the connection between your work and how it will benefit others. He also shares exercises along the way so you can start working on your purpose statement immediately.
Ready to find your purpose? Jump into the course and let Justin Lee help you chart that course.

• Language: English
• Publisher: Scribd Coach
• Release date: Dec 7, 2021
• ISBN: 9781094432724

Justin Lee

Justin Lee is a strategist and author. His content is designed to help readers create the change they seek. Lee is especially passionate about helping people find and understand the importance of their purpose. For more from Justin, visit his website, leejustin.art.

Book preview

The Purpose Map

The Purpose Map

Charting a Course to Your Passions, Strengths and Self-Discovery

Justin Lee

SCRIBD COACH

Copyright © 2021 by Justin Lee 

All rights reserved

ISBN: 9781094432724

First e-book edition: December 2021

Scribd, Inc.

San Francisco, California

Scribd.com

For more, visit www.scribd.com and follow @Scribd on Twitter and Facebook.

About Scribd Coach

This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page. 

You can share your thoughts on this title by rating and leaving a review on the book page. Thanks for reading — enjoy!

Introduction

Hello, I’m Justin Lee and you are reading The Purpose Map: Charting a Course to Your Passions, Strengths and Self-Discovery, a course from Scribd Coach. I’m glad you’ve decided to join me on this journey toward identifying and living your purpose. Let’s get started.

We all wonder what our purpose is, so let’s start by defining the word. Many dictionaries define, purpose as the reason something is done or created – the reason something exists. But let’s dive a bit deeper with the help of Roy Spence. Spence is the consultant that helped Southwest Airlines define their purpose, and he describes it as, . . . a definitive statement about the difference you are trying to make in the world.

Every great company has a strong purpose statement that drives the internal work performed by their employees. For example, Give people the freedom to fly, is the one Spence assisted with creating for Southwest Airlines. Apple uses, Enrich lives, and Starbucks aims to, Inspire and nurture the human spirit.

Purpose statements are all about the why -- the reason for being. Why do you do what you do? Why does your brand exist? These statements declare the reason, scope, and direction of the company. It serves as a compass to