Rotman Management

How to Reinvent Yourself

SEVERAL MONTHS INTO THE COVID-19 PANDEMIC, something peculiar went missing from supermarkets across North America. You might be flashing back to the great toilet paper shortage of 2020, but I’m not talking about that. All of a sudden, millions of people were baking bread. And they were buying every last bag of flour, which meant that next, it was flour that was impossible to find.

If social media was any indication, these people weren’t just making any old bread. They were baking a complex bread called sourdough. So complex that you need something else that’s hard to find: sourdough starter. It’s like a science experiment, treasure hunt and baking class all rolled into one.

What does any of this have to do with work? My point is this: Stuck at home during the pandemic, many people got curious and tried new things that they never would have tried before. And some of them came out of it with new skills and interests. Now that a lot of us are heading back to

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