A maverick is an independent thinker; a non-conformist who plays by their own rules. The term originated some 150 years ago and has become a typical term used to describe a person who expresses less typical viewpoints, often constructively or critically.
Today, in an age where the rise of social media has exacerbated herd mentality, mavericks are influencing culture, technology and mindsets as they question and challenge the status quo. And one brand that embodies this
