The fashion industry today reflects a broader societal reckoning with its shift towards sustainability and ethical consumerism. This is mirrored in the personal and professional trajectories of Susannah Jaffer, the founder of Zerrin, a Singapore‑based curated marketplace and media platform championing emerging brands and sustainable consumption.
After moving to Singapore from the UK in 2012, Jaffer worked as a magazine editor, gradually shifting her focus towards emerging brands committed to environmental and social responsibility. Over time, she noticed the absence of sustainable retail platforms that merge careful curation, community involvement and engaging content. Motivated to counter the overconsumption of fast fashion, she founded Zerrin in 2017.
