Sales Marketting Using Social Media and CRM

By Malcolm Ford

Sales Marketing Using Social Media and CRM: With the increasing need to hit sales targets with limited budgets, the emphasis of targeted marketing couldn’t be more apt.  Yet many business owners and managers struggle to keep pace with technological change and how it applies their existing strategies.  This book was written to demystify some of the tech speak and look at how core marketing principles could apply to social media and CRM platforms. We review how technology can aid or detract from achieving the goal of increased revenue to make the best use of these tools in a digital world.  Includes links to interactive downloads. “I have been reading your advice on the use of social media.  It’s nice to get practical common-sense advice for a change!”John Coles.Director.www.kewbridgetravel.com

• Language: English
• Publisher: Lulu.com
• Release date: Nov 21, 2020
• ISBN: 9781716405990

Book preview

SALES MARKETTING USING SOCIAL MEDIA AND CRM

Copyright © 2020 by Malcolm Ford

All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without prior or written consent of the publisher, except in the case of brief quotations, embodied in reviews and articles. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

ISBN:

Cover design and proof reading: Joan A

Distribution and social media: Usama Bajwa

Advice and encouragement: David Frederick,  Marcus Bishop Associates https://marcus-bishop.com/.

Table of Contents

Prologue

Probably the best business book ever written. An oldie but a goodie.

1. The Principles of Marketing

MARKETING: AN INTRODUCTION

Customer Orientated marketing:

So how do I know what the customer wants?

2. Marketing Strategy

Two types of research:

How can I Understand the psychology behind Customer Behaviour?

How can I analyse Customer Information Marketing?

Product positioning how do I stand out against your competitors

Cash Cows and Lazy Dogs

3. Social Media

Social Media Marketing why doesn’t it work?

Social media and marketing

Social media marketing articles and google rankings

Social media marketing how much does it cost?

Social media marketing teach yourself SEO

Social media marketing how to write good articles

4. CRM

Which is the best CRM package?

What are the different types of CRM software?

What are the advantages of CRM in an ERP system?

How to set up CRM software

CRM software and Marketing strategy

Which fields to use in CRM software

What reports would I need from CRM software?

What reports should I get from CRM software

CRM software tracking lost leads

How to use CRM software to build your own library

About the Author:

Prologue

The inspiration for this book came from a conversation I had with a fellow student when we caught up for drinks after completing a course. She came from a career in marketing and me a business owner who had some hits and misses in promoting my own business.  She admitted to me that she found the whole process of advertising an unpredictable art form. She had worked on some multimillion pound campaigns that had simply flopped, whilst others, were incredibly successful with verly minimal effort. To anticipate an outcome, is problematic at the best of times but the rapid advance in technology makes it more difficult to know which is the best route to take. To measure public taste at the launch of a new product and match that to the message is a very tricky business. Full of unknowns but brimming with potential.

My own background is in technology (implementing Enterprise Resource Planning system to be precise) and I have found that most business owners struggle with adapting their message to a digital age.  Some had been blinded by a new toy to play with whilst others taken for a ride by the latest charlatan from a digital media agency. Yet through all the hype, the principles of presenting a message about your offering to your audience hasn’t changed.  The medium has and is evolving rapidly, but if we are clear about what we are trying to achieve we can then master these new tools to great effect. This book is an attempt to look at some of the basic principles of marketing and how they apply in a modern world. To do that I’m going to refer back to a book that was written well before even the term marketing was invented but has been incredibly inspirational to me in my personal and professional life just by its sheer simplicity.

Probably the best business book ever written. An oldie but a goodie.

No this is not a plug, nor is it something I’ve written myself, this is just my response to the myriad of books, courses, methodologies and 5 step plans that every college, business school and self proclaimed guru seem to offer. It is over 2000 years old and was commissioned by a Chinese Emperor to better understand the process on conducting military campaigns. The book is Sun Tzu’s Art of War and within that 80 pages you can judge the success or failure of almost every venture. It is simple, concise and packed full of ancient wisdom. In everything that I have come across, this tiny book seems to capture the essence of all that you need to know about running a business, progressing in your career or life in general.

Even if you don’t run some high flying fintech disrupter, the concepts covered by Sun