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Conveying Authenticity in Marketing with Sharone Zitzman

Conveying Authenticity in Marketing with Sharone Zitzman

FromScreaming in the Cloud


Conveying Authenticity in Marketing with Sharone Zitzman

FromScreaming in the Cloud

ratings:
Length:
32 minutes
Released:
Jun 2, 2022
Format:
Podcast episode

Description

About SharoneI'm Sharone Zitzman, a marketing technologist and open source community builder, who likes to work with engineering teams that are building products that developers love. Having built both the DevOps Israel and Cloud Native Israel communities from the ground up, today I spend my time finding the places where technology and people intersect and ensuring that this is an excellent experience. You can find my talks, articles, and employment experience at rtfmplease.dev. Find me on Twitter or Github as @shar1z.Links Referenced:
Personal Twitter: https://twitter.com/shar1z

Website: https://rtfmplease.dev

LinkedIn: https://www.linkedin.com/in/sharonez/

@TLVCommunity: https://twitter.com/TLVcommunity

@DevOpsDaysTLV: https://twitter.com/devopsdaystlv

TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: DoorDash had a problem as their cloud native environment scaled and developers delivered new features, their monitoring system kept breaking down. In an organization where data is used to make better decisions about technology and about the business, losing observability means the entire company loses their competitive edge. With Chronosphere, DoorDash is no longer losing visibility into their applications suite. The key? Chronosphere is an open source compatible, scalable, and reliable observability solution that gives the observability lead at DoorDash business, competence, and peace of mind. Read the full success story at snark.cloud/chronosphere. That's snark.cloud/C-H-R-O-N-O-S-P-H-E-R-E.Corey: The company 0x4447 builds products to increase standardization and security in AWS organizations. They do this with automated pipelines that use well-structured projects to create secure, easy-to-maintain and fail-tolerant solutions, one of which is their VPN product built on top of the popular OpenVPN project which has no license restrictions; you are only limited by the network card in the instance. To learn more visit: snark.cloud/deployandgoCorey: Welcome to Screaming in the Cloud. I’m Corey Quinn and I have been remiss by not having today’s guest on years ago because back before I started this ridiculous nonsense that, well, whatever it is you’d call what I do for a living, I did other things instead. I did the DevOps, which means I was sad all the time. And the thing that I enjoyed was the chance to go and speak on conference stages. One of those stages, early on in my speaking career, was at DevOpsDays Tel Aviv.My guest today is Sharone Zitzman, who was an organizer of DevOpsDays Tel Aviv, who started convincing me to come back. And today is in fact, in the strong tradition here of making up your own job titles in ways that make people smile, she is the Chief Manual Reader at RTFM Please Ltd. Sharone, thank you for joining me.Sharone: Thank you for having me, Corey. Israelis love the name of my company, but Americans think it has a lot of moxie and chutzpah. [laugh].Corey: It seems a little direct and aggressive. It’s like, oh, good, you are familiar with how this is going to go. There’s something to be said for telling people what you do on the tin upfront. I’ve never been a big fan of trying to hide that. I mean, the first iteration of my company was the Quinn Advisory Group because I thought, you know, let’s make it look boring and sedate and like I can talk to finance people. And yeah, that didn’t last more than ten seconds of people talking to me.Also, in hindsight, the logo of a big stylized Q. Yeah, I would have had to change that anyway, for the whole QAnon nonsense because I don’t want to be mistaken for that particular brand of nuts.Sharone: Yeah, I decided to do away with
Released:
Jun 2, 2022
Format:
Podcast episode

Titles in the series (100)

Screaming in the Cloud with Corey Quinn features conversations with domain experts in the world of Cloud Computing. Topics discussed include AWS, GCP, Azure, Oracle Cloud, and the "why" behind how businesses are coming to think about the Cloud.