How do you encourage businesses to pick Google Cloud over Amazon and other providers? How do you advocate for selecting Google Cloud to be successful on that platform? Google Cloud is not just a toy with fun features, but is a a capable Cloud service.
Today, we’re talking to Seth Vargo, a Senior Staff Developer Advocate at Google. Previously, he worked at HashiCorp in a similar advocacy role and worked very closely with Terraform, Vault, Consul, Nomad, and other tools. He left HashiCorp to join Google Cloud and talk about those tools and his experiences with Chef and Puppet, as well as communities surrounding them. He wants to share with you how to use these tools to integrate with Google Cloud and help drive product direction.
Some of the highlights of the show include:

Strengths related to Google Cloud include its billing aspect. You can work on Cloud bills and terminate all billable resources. The button you click in the user interface to disable billing across an entire project and delete all billable resources has an API. You can build a chat bot or script, too. It presents anything you’ve done in the Consul by clicking and pointing, as well as gives you what that looks like in code form.
You can expose that from other people’s accounts because turning off someone else’s Website as a service can be beneficial. You can invite anyone with a Google account, not just ‘@gmail.com’ but ‘@’ any domain and give them admin or editor permissions across a project. They’re effectively part of your organization within the scope of that project. For example, this feature is useful for training or if a consultant needs to see all of your different clients in one dashboard, but your clients can’t see each other.
Google is a household name. However, it’s important to recognize that advocacy is not just external advocacy, there’s an internal component to it. There’s many parts of Google and many features of Google Cloud that people aren’t aware of. As an advocate, Seth’s job is to help people win.
Besides showing people how they can be successful on Google Cloud, Seth focuses on strategic complaining. He is deeply ingrained in several DevOps and configuration management communities, which provide him with positive and negative feedback. It’s his job to take that feedback and convert it into meaningful action items for product teams to prioritize and put on roadmaps. Then, the voice of the communities are echoed in the features and products being internally developed.
Amazon has been in the Cloud business for a long time. What took Google so long? For a long time, Google was perceived as being late to the party and not able to offer as comprehensive and experienced services as Amazon. Now, people view Google Cloud as not being substandard, but not where serious business happens. It’s a fully feature platform and it comes down to preferences and pre-existing features, not capability.
Small and mid-size companies typically pick a Cloud provider and stick with their choice. Larger companies and enterprises, such as Fortune 50 and Fortune 500 companies, pick multiple Clouds. This is usually due to some type of legal compliance issues, or there are Cloud providers that have specific features.
Externally at Google, there is the Deployment Manager tool at cloud.google.com. It’s the equivalent of CloudFormation, and teams at Google are staffed full time to perform engineering work on it. Every API that you get by clicking a button on cloud.google.com are viewing the API Docs accessible via the Deployment Manager.
Google Cloud also partners with open source tools and corresponding companies. There are people at Google who are paid by Google who work full time on open source tools, like Terraform, Chef, and Puppet. This allows you to provision Google Cloud resources using the tools that you prefer.
According to Seth, there’s five key pillars of DevOps: 1) Reduce organizational silos and break down barriers between teams; 2) Accept failures; 3) Imple