The digital persuaders: How to defend yourself from the sales techniques of hidden persuaders on the web

By Stefano Calicchio

Who are the digital persuaders? What are the hidden web marketing techniques they use on the web? Are there defensive tools in this regard? All the answers and much more in the first essay that analyzes the techniques and strategies behind online persuasion. In this guide you can discover the secrets used by online persuaders to turn your interest into sales and cash. Read NOW how to become more aware of your web surfing and how to defend yourself against hidden selling strategies implemented on the internet.

• Language: English
• Publisher: Stefano Calicchio
• Release date: Jun 2, 2020
• ISBN: 9788835840282

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Introduction

Digital persuasion is a science by its very nature quite recent, but no less rich in events, changes and twists.

Since the Internet has evolved from a study tool for IT enthusiasts to a real commercial phenomenon, there has been a proliferation of techniques and strategies to persuade customers through the lightness of bits.

Today the world economy could not be the same without the internet. People have become familiar with technologies such as e-commerce, online auctions, the dematerialization of the many services that previously had to pass through physical offices or traditional branches (take for example the banking and insurance sector).

There is therefore a high propensity to use digital media, especially for the convenience and ubiquity of customer care. At the same time, many web surfers have not yet developed a full sense of attention and awareness of web persuasion techniques.

This is a perfectly plausible problem if we consider the incredible volatility that takes shape between the emergence of new digital businesses that we witness almost daily and the effective adhesion and participation by users/customers.

It is therefore essential to have a compass with which to orient oneself, a filter thanks to which it is possible to stop and reflect on the practices of digital persuasion, in order to understand how much of our online buying and membership behaviors are actually decided with full attention and awareness, but also to defend ourselves from the many unfair and veiled practices used by digital persuaders on the web.

Discovering digital persuasion

How many times have you visited a website or a series of online content too lightly? In how many cases have you released your email to discover that you have opened your inbox to send unwelcome advertising emails? Have you ever been disappointed by the content hidden behind an overly eye-catching banner?

Unfortunately, each of us, by answering these questions, can easily find ourselves in a profile of this kind.

If you recognize yourself in one of the answers, know that this did not happen by chance; every