On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. On the show you'll learn: Jon's definition of what CRO isWhy you need to be making data-backed decisions when it comes to CROThe types of data that you should be looking at to improve your conversionsWhy you should always start with Google Analytics when it comes to data analysis for CROWhy you always need to be testing elements of your websiteWhat your goal should be when reviewing your dataPlus, Jon provides his top tip for the audience.  For information regarding your data privacy, visit acast.com/privacy