AS GOOGLE’S PRIVACY LEAD FOR APAC, WHAT ARE YOU DOING TO ENSURE THE ONLINE USER EXPERIENCE IS A MORE TRUSTING ONE?
Mostly, I think about the privacy of consumers. We’re seeing such a huge shift with consumer trust, tech changes, and the rise of regulation. This is going to be the trend that’s shaping the next few years for us. Specifically, when I think about Google, I think about how the digital ads ecosystem is changing.
From a Google point of view, we build with a focus on consumers. They trust us with their information when they use our services, and we use this information to make our services more helpful and relevant. But we understand that this is a big responsibility, and we work hard to protect their information, but also put them in control. Over the past few years, we’ve seen a fundamental shift in the way users feel about their privacy on the web.
For example, 81 percent of users say they have deep concerns about how
