Confessions of a lazy marketer
Aug 12, 2018
2 minutes
I have a confession to make: I used to be a lazy marketer.
It wasn’t a conscious decision, but when I started in the industry, digital marketing put all the targeting tactics at my fingertips.
For ‘search engine marketing’ (SEM), it was as simple as serving ads when someone searched for a product. They literally told me what they wanted to see.
And over
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