The best of programmatic times?

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…”

If you were paying attention in English Literature class, you will know that this is the first line of Dickens’ A Tales of Two Cities . However, it is also a great analogy for the state of the (largely programmatic driven) advertising industry as we edge closer to the end of the decade. It’s the best of times because we have more technology platforms than ever to help advertisers better connect with their audiences. We can collect, store and analyse a dizzying array of data and we can more accurately