The Email Cemetery: Where Bad Sales Emails Go to Die...and How to Resuscitate Yours
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About this ebook
Wondering why your sales prospects keep ghosting you? Want your sales outreach and your revenue goals to come alive? Want to sanity-check your email habits to see if you’re at risk of becoming a sales zombie?
The Email Cemetery lets you dig deep into real sales emails that died on the way to their prospect’s inbox.
Professional sales trainer, Charlene DeCesare, uses helpful humor to guide you through the headstones within The Email Cemetery. You will sift through complete email post-mortems, discover how to self-diagnose your email persona, and learn what it will take to get your emails – and your sales goals – off life support.
Through a balance of wit and expertise, this professional sales email coroner identifies:
•The most common email mistakes, categorized by eight humorous personas
•Exactly where these email cemetery residents went wrong
•A quick checklist of symptoms to see if you might be at risk
•Actionable advice for email resuscitation so your sales numbers don’t flatline
Give your sales emails some much needed C.P.R. and avoid the email apocalypse!
Charlene DeCesare
Charlene "Ignites" DeCesare has been a trusted advisor to leaders and organizations around the world for more than 25 years. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in relationship-based sales. Her unique methodology is specifically designed for significant, fast, and sustainable growth that feels authentic and valuable to all involved. Before developing her personal brand into a full-time business venture, Charlene co-founded an innovative technology-enabled service provider called Tuition Advisory Services (now EdAssist, a Bright Horizons Solution at Work.) Prior to that, she spent 10 years at Gartner, Inc. where she created and grew a strategic sales initiative that led to millions of dollars in rapid revenue growth. Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association, a Nationally Certified Brain-Based Success Coach, and a Certified Sales Leader (CSL). Charlene lives in a beautiful lakeside home in New Hampshire with her husband, two children, and a cat.More about Charlene can be found on her website at http://www.charleneignites.com and on LinkedIn at http://www.linkedin.com/in/charleneignites.
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