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    Succeeding in Africa requires brands to prove their value

    Jun 30, 2021 2 minutes
    “Across the continent there are local problems waiting for local solutions – the challenge lies in the conversation you’re having with prospective customers, and if they understand that you are the best partner to solve their problems.”
    – THEBE IKALAFENG

    he Survey revealed that 13% of respondents established new sales territories

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