PLAYING A PEOPLE GAME ENABLED BY TECH

Can you explain your role at Westpac?

I look after what we call our digital sales and strategy, and that encompasses our public website from a platform perspective, our conversion rate optimisation, and testing a personalisation programme – basically looking at all our sales journeys and conversion journeys.

Was it a role you envisioned yourself doing when you entered the industry?

I cut my teeth in creative and design and did direct marketing as my dissertation. Who could have predicted 20 years ago that we would be sitting in the technological age that we are today? So 'no' would be the short answer. But could I