Digital Marketing Strategies A Complete Guide - 2020 Edition
()
About this ebook
What is social media marketing in your own words? Which social media platforms did you use? Is it possible to combine third-party data sources with your internal data? Who are people talking about most, you or your competitors? Where do analytics and digital media fall in your organization?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Digital Marketing Strategies investments work better.
This Digital Marketing Strategies All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Digital Marketing Strategies Self-Assessment. Featuring 976 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Digital Marketing Strategies improvements can be made.
In using the questions you will be better able to:
- diagnose Digital Marketing Strategies projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Digital Marketing Strategies and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Digital Marketing Strategies Scorecard, you will develop a clear picture of which Digital Marketing Strategies areas need attention.
Your purchase includes access details to the Digital Marketing Strategies self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Digital Marketing Strategies Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Read more from Gerardus Blokdyk
Logistics and Supply Chain Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP MM Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5ISO 45001 Second Edition Rating: 4 out of 5 stars4/5Quality Assurance Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Project Management Office PMO Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO 14644 A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsHR Analytics Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5SAP SD Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Key Performance Indicator KPI Standard Requirements Rating: 4 out of 5 stars4/5SAP HANA Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSAP CO Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsISO 27001 Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsEnterprise Risk Management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5Power BI A Complete Guide Rating: 3 out of 5 stars3/5Data Governance Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsISO 26262 Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5SAP Supply Chain Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsNational Electrical Code Second Edition Rating: 0 out of 5 stars0 ratingsMicrosoft Dynamics 365 For Finance And Operations A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsRoot-cause analysis Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSAP PM Complete Self-Assessment Guide Rating: 1 out of 5 stars1/5Human resource management Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5TOGAF Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsFinancial audit Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Ux UI design Complete Self-Assessment Guide Rating: 4 out of 5 stars4/5Reliability Centered Maintenance Rcm Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5Python Data Structures and Algorithms Complete Self-Assessment Guide Rating: 5 out of 5 stars5/5ISO IEC 17025 A Clear and Concise Reference Rating: 5 out of 5 stars5/5ServiceNow Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsAUTOSAR Complete Self-Assessment Guide Rating: 3 out of 5 stars3/5
Related to Digital Marketing Strategies A Complete Guide - 2020 Edition
Related ebooks
Marketing Affinity A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsIntegrated Marketing Communications A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDigital Marketing Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsSocial Media Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Automation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsDirect Marketing Services A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsProximity Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsOnline Marketing Platform A Complete Guide - 2020 Edition Rating: 5 out of 5 stars5/5Online Advertising A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsAgile Marketing Project Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMarketing Intelligence A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsInsider Tips on Internet Marketing: How Your Business Can Turn Visitors into Paying Customers Rating: 5 out of 5 stars5/5Affiliate Army Secrets: Your Roadmap To Creating A Winning Affiliate Program! Rating: 0 out of 5 stars0 ratingsThe Best Of Twitter Marketing Rating: 0 out of 5 stars0 ratingsWhy Affiliate Marketing is the Best Business Model Rating: 0 out of 5 stars0 ratingseMarketing For Business Rating: 0 out of 5 stars0 ratingsA Beginner’s Guide to Facebook Marketing Strategies: The Social Networking Website That Offers a Lot of Marketing Opportunities Rating: 0 out of 5 stars0 ratingsOpt-in List Building for Beginners Rating: 0 out of 5 stars0 ratingsThe Online Marketing Movement: Unlocking the Potential of Digital Marketing Rating: 0 out of 5 stars0 ratingsGrow Your Profits - Online Marketing Secrets That Really Work Rating: 0 out of 5 stars0 ratingsTwitter Marketing Rating: 0 out of 5 stars0 ratingsMastering Digital Marketing for Starters:: The Best Methods, Tricks and Steps for Successful Digital Marketing Rating: 0 out of 5 stars0 ratingsWebsite Insight: A guide to understanding Google Analytics for every small business Rating: 0 out of 5 stars0 ratingsInfluencer Marketing A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsGoogle Adwords: A Quick Beginners' Guide to Using Google Adwords Rating: 0 out of 5 stars0 ratingsList Building Strategies for Affiliate Marketers Rating: 3 out of 5 stars3/5WordPress 3 For Business Bloggers Rating: 5 out of 5 stars5/5Online Viral Marketing Secrets Rating: 0 out of 5 stars0 ratingsMobile advertising Standard Requirements Rating: 0 out of 5 stars0 ratingsWebsite Traffic Step By Step Guide: Spreadsheet Included + Bonus List Building 101 Rating: 3 out of 5 stars3/5
Business For You
Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5
Reviews for Digital Marketing Strategies A Complete Guide - 2020 Edition
0 ratings0 reviews
Book preview
Digital Marketing Strategies A Complete Guide - 2020 Edition - Gerardus Blokdyk
Digital Marketing Strategies
Complete Self-Assessment Guide
The guidance in this Self-Assessment is based on Digital Marketing Strategies best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.
Notice of rights
You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.
All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
The information in this book is distributed on an As Is
basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Copyright © by The Art of Service
http://theartofservice.com
service@theartofservice.com
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Included Resources - how to access
Included with your purchase of the book is the Digital Marketing Strategies Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Digital Marketing Strategies Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•In-depth specific Checklists covering the topic
•Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Digital Marketing Strategies Self Assessment Tool right away.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Digital Marketing Strategies, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Digital Marketing Strategies have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Digital Marketing Strategies, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Digital Marketing Strategies initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Digital Marketing Strategies Scorecard on the second next page of the Self-Assessment.
Your completed Digital Marketing Strategies Scorecard will give you a clear presentation of which Digital Marketing Strategies areas need attention.
Digital Marketing Strategies
Scorecard Example
Example of how the finalized Scorecard can look like:
Digital Marketing Strategies
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service8
Included Resources - how to access8
Purpose of this Self-Assessment10
How to use the Self-Assessment11
Digital Marketing Strategies
Scorecard Example13
Digital Marketing Strategies
Scorecard14
BEGINNING OF THE
SELF-ASSESSMENT:15
CRITERION #1: RECOGNIZE16
CRITERION #2: DEFINE:26
CRITERION #3: MEASURE:42
CRITERION #4: ANALYZE:58
CRITERION #5: IMPROVE:74
CRITERION #6: CONTROL:90
CRITERION #7: SUSTAIN:103
Digital Marketing Strategies and Managing Projects, Criteria for Project Managers:132
1.0 Initiating Process Group: Digital Marketing Strategies133
1.1 Project Charter: Digital Marketing Strategies135
1.2 Stakeholder Register: Digital Marketing Strategies137
1.3 Stakeholder Analysis Matrix: Digital Marketing Strategies138
2.0 Planning Process Group: Digital Marketing Strategies140
2.1 Project Management Plan: Digital Marketing Strategies142
2.2 Scope Management Plan: Digital Marketing Strategies144
2.3 Requirements Management Plan: Digital Marketing Strategies146
2.4 Requirements Documentation: Digital Marketing Strategies148
2.5 Requirements Traceability Matrix: Digital Marketing Strategies150
2.6 Project Scope Statement: Digital Marketing Strategies152
2.7 Assumption and Constraint Log: Digital Marketing Strategies154
2.8 Work Breakdown Structure: Digital Marketing Strategies156
2.9 WBS Dictionary: Digital Marketing Strategies158
2.10 Schedule Management Plan: Digital Marketing Strategies160
2.11 Activity List: Digital Marketing Strategies162
2.12 Activity Attributes: Digital Marketing Strategies164
2.13 Milestone List: Digital Marketing Strategies166
2.14 Network Diagram: Digital Marketing Strategies168
2.15 Activity Resource Requirements: Digital Marketing Strategies170
2.16 Resource Breakdown Structure: Digital Marketing Strategies171
2.17 Activity Duration Estimates: Digital Marketing Strategies173
2.18 Duration Estimating Worksheet: Digital Marketing Strategies175
2.19 Project Schedule: Digital Marketing Strategies177
2.20 Cost Management Plan: Digital Marketing Strategies179
2.21 Activity Cost Estimates: Digital Marketing Strategies181
2.22 Cost Estimating Worksheet: Digital Marketing Strategies183
2.23 Cost Baseline: Digital Marketing Strategies185
2.24 Quality Management Plan: Digital Marketing Strategies187
2.25 Quality Metrics: Digital Marketing Strategies189
2.26 Process Improvement Plan: