Les Mills International: A World Class Service

By Janet Sayers

‘Les Mills International: A World Class Service’ explains how Les Mills International has become the service leader in group fitness, and world class. This book explains how LMI achieves its value proposition through a focus on results and motivation through music and dance. The book series ‘Interface: Cases, Essays and Stories for Use in Business Education' is developed from real classrooms and from the research of Associate Professor Janet G. Sayers. Cases, essays and stories can be adapted for use in any educational setting: primary, secondary or tertiary.

• Language: English
• Publisher: Janet Sayers
• Release date: May 25, 2018
• ISBN: 9780463845202

Janet Sayers

Associate Professor Janet G Sayers is an experienced educator and researcher. She writes about story-telling and narrative in business and has developed many unique resources that can be used in classrooms around the world.

Book preview

Les Mills International: A World Class Service

by Associate Professor Janet G. Sayers

Number 4 in the 'Interface: Cases, Essays and Stories for Use in Business Education' Series

Copyright 2018 Janet Sayers,

An OCTOPUS publication

Smashwords Edition

‘Les Mills International: A World Class Service’ explains how Les Mills International has become the service leader in group fitness, and world class. This book explains how LMI achieves its value proposition through a focus on results and motivation through music and dance.

The book series ‘Interface: Cases, Essays and Stories for Use in Business Education' is developed from real classrooms and from the research of Associate Professor Janet G. Sayers. Cases, essays and stories can be adapted for use in any educational setting: primary, secondary or tertiary.

Other books in the ‘Interface’ series:

Number 1: Babe and International Communication

Number 2: Waiting and Seinfeld

Number 3: Apologizing for Erebus

Table of Contents

Introduction

What is a World Class Service?

A Participant’s Experience

Les Mills International’s Story

LMI’s Value Proposition

Adding Value with Music and Dance

Resources

About Associate Professor Janet Sayers

More Books by Janet Sayers

Contact Janet Sayers

Introduction

In this case study we look at the successful Les Mills International group fitness business.

We start by explaining what a world class service is, then the materials and processes that are managed to make the LMI experience world class. We then present an extended narrative showing what it is like to do a group fitness class using an ‘outside-in’ or customer perspective. This experience is presented as a