LIVE from the Combined Sections Meeting in New Orleans, Louisiana, Jenna Kantor, SPT guest hosts and interviews Ali Schoos on opening a physical therapy private practice. Ali owns Peak Sports and Spine Physical Therapy and enjoys leading and learning from her dynamic and passionate team, and believes in excellent customer service. She specializes in biomechanics of the shoulder, spine, and lower extremity, including gait analysis and orthotic fabrication. In this episode, we discuss: -How Ali’s experience in different physical therapy settings contributed to her success as a private practice owner -Ali’s top 3 business strategies for a successful private practice -Ali’s management mistakes with employee satisfaction and patient acquisition -How to attract your dream patients through community involvement -And so much more!   Ali advices people who are on the cusp of starting their own business to be brave. From her experience, “I trusted that I knew I was going to be able to do this. I trusted I was going to have that ability.”   To manage a team that is dedicated to the values, mission and vision of the company, Ali has found that, “As a boss, you can be respectful and you can be collaborative but you can’t be nice to everybody. We don’t lead by being nice.”   Ali has honed her skills as a manager through trial and error. She advices, “It’s learning how to have honest conversations with people… It’s not about the person, it’s about the behaviors. ”   For more information on Ali: Ali enjoys partnering with her patients of all ages. She has treated professional baseball, tennis, and soccer players, as well as high school, collegiate, and weekend athletes, and everyone in between. She’s dedicated to finding a solution to complex problems, and helps people overcome their body’s obstacles, no matter the challenge. As a Certified Orthopedic Specialist since 1993, Ali works with a variety of difficult cases and utilizes her “Sherlock Holmes-type” skills to find an answer. She leads each patient toward a more active lifestyle. She specializes in biomechanics of the shoulder, spine, and lower extremity, including gait analysis and orthotic fabrication. Ali owns Peak Sports and Spine Physical Therapy and enjoys leading and learning from her dynamic and passionate team, and believes in excellent customer service. She hopes you’ll be an active participant in choosing your health care provider and recognize Peak Sports and Spine as your primary care physical therapy clinic. “I believe in a partnership between you and your physical therapist.”   For more information on Jenna: Jenna Kantor (co-founder) is a bubbly and energetic girl who was born and raised in Petaluma, California. Growing up, she trained and performed ballet throughout the United States. After earning a BA in Dance and Drama at the University of California, Irvine, she worked professionally in musical theatre for 15+ years with tours, regional theatres, & overseas (www.jennakantor.com) until she found herself ready to move onto a new chapter in her life – a career in Physical Therapy. Jenna is currently in her 3rd year at Columbia University’s Physical Therapy Program. She is also a co-founder of the podcast, “Physiotherapy Performance Perspectives,” has an evidence-based monthly youtube series titled “Injury Prevention for Dancers,” is a NY SSIG Co-Founder, NYPTA Student Conclave 2017 Development Team, works with the NYPTA Greater New York Legislative Task Force and is the NYPTA Public Policy Committee Student Liaison. Jenna aspires to be a physical therapist for amateur and professional performers to help ensure long, healthy careers. To learn more, please check out her website: www.jennafkantor.wixsite.com/jkpt   Resources discussed on this show: Ali Schoos Twitter Peak Sports and Spine Physical Therapy Website Jenna Kantor Twitter   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all