CREATING A STORM

If you’ve not yet heard of Elsa Storm, she’s a renowned fitness and conditioning expert who is well known in football circles for her work as a female fitness coach for the top league men’s football clubs. She’s also an international master trainer in many fitness modalities, as well as a coach to other coaches and instructors. A recipient of numerous international and national fitness awards, Storm has been representing her country in World Fitness Conferences over the past 25 years. Throughout her career, her main sponsor has always been Nike and she has featured on many TV fitness and wellness programmes, as well as on the radio as a fitness host. And as if that wasn’t enough, Elsa has also written numerous educational training manuals and made some DVDs available to the public. Her motivational and positive teaching style, together with her passion for success and achievement, has provided her with an international following.